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Woz: Apple’s Dangerously Close To Losing Its Cool - cultofmac.com
Steve Wozniak, who co-founded Apple alongside Steve Jobs back in 1976, believes that the Cupertino company still has the ability to determine the future of consumer electronics, despite increasing competition from its rivals. He admits, however, that the company may be losing its edge, and that it increasingly needs to rely on its premium brand.
“Sometimes you need a critical mass of loyal users that will instantly buy and go this direction,” Woz said. “Apple is really good at setting a standard with a new device. Apple still has its halo in that regard.”
And of course, Woz is right. Apple is one of very few companies that has such a loyal fan base, its
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