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Apple Rejecting Apps Using Cookie-Tracking Methods, Signaling Push To Its Own Ad Identifier Technology Is Now Underway - techcrunch.com
Mobile app developers using a technology called “cookie tracking” (sometimes called “Safari flip-flop” or “HTML5 first party cookies”) are starting to have their apps rejected by Apple’s App Review team, we’ve heard from a few different industry sources. With this method in place, Safari is opened upon first launch in order to read a cookie that may exist from a user’s past interactions with ads. In terms of the user experience, it’s not ideal, but it is one that some app makers are utilizing as an alternative to the deprecated UDID - the unique device identifier that Apple first
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