Android On The Rise During Record Quarter For Ad Impressions, But iOS Still On Top

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Android On The Rise During Record Quarter For Ad Impressions, But iOS Still On Top - cultofmac.com
Ad impressions reached a record high during the fourth quarter of 2012, according to data from Opera’s latest State of Mobile Advertising report, with revenue to publishers more than twice that of any previous quarter throughout the year. The figures show that Android continues to increase its share of the market, but it’s got a long way to go before it topples iOS, which boasts a whopping 41.91% share.
Opera’s mobile advertising platform serves more than 50 billion ad impressions every month, spread across 12,000 mobile sites and applications — so it’s a great snapshot at the state of the mobile

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