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Apple Debuts New AppStore.com Vanity URLs For Developers During Super Bowl - techcrunch.com
Look! Apple just released a new product during the Super Bowl. Actually, it’s a new product for App Store developers – short “AppStore.com” vanity URLs. The domain made a grand public appearance at the end of the ad for the new Star Trek movie, which pointed viewers to Appstore.com/StarTrekApp instead of, perhaps, Facebook.com/StarTrekMovie or the movie’s homepage, which is the kind of link that usually gets this prime spot in TV advertising.
CNET was the first to spot the ad, noting that the domain “AppStore.com” was a personal gift to Steve Jobs from Salesforce CEO Marc Benioff back in 2008.
Developers will now receive their shortened
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