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Samsung Takes Issue With Apple’s Estimate Of The Value Of iOS Features
It was time for another Apple expert witness today, who said that consumers would be willing to pay $100 for three specific, patented features that are at issue in the high-profile, high-stakes court case against Samsung. John Hauser, called by Apple as an expert due to his role as a marketing professor at the Massachusetts Institute of Technology (MIT), said that in his internet survey, consumers were willing to pay this much more for features like scrolling or multitouch. The survey, Apple proposes, has relevance when calculating potential damages for Apple due to potential patent infringement. Apple is seeking over $2.5 billion from Samsung.
Samsung
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