Apple’s Brand worth up to $183B but as little as $33B?

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Apple’s Brand worth up to $183B but as little as $33B?.
WSJ today shows that the value of Apple’s brand varies greatly depending on who is taking the survey. Apple’s brand may be worth as much as $183 billion dollars according to an earlier Millward Brown study that greatly varies from a separate Interbrand study which valued the company at less than a fifth of that value and half of the value of Microsoft’s brand.
The most valuable brand in the world, according to WPP PLC’s Millward Brown, is Apple Inc., worth $183 billion—nearly a third of the company’s market capitalization of $581 billion.
Omnicom Group Inc.’s Interbrand, however, judges Apple’s brand as worth only

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