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New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic
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It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.
According to the study, adults 35 and up have become bigger supporters (which assumes they’ll become purchasers) of Apple products than the typically courted 18 – 34 group. This reversal happened as recently as last year – the 2011 shows the
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