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In This Complex Patent Battle, Apple And Samsung Take Their Marketing Strategies To Court
Apple and Samsung are presenting their closing arguments today in one of the biggest U.S. tech trials in history. As the ball heads over to the jury’s court, it has become painfully obvious over this past month just how complex this case is.
The case involves more than a dozen different patents, more than 30 allegedly infringing devices, claims of all shapes and sizes (utility, design, trade dress, and standards essentials), and that’s just the beginning. Both sides are arguing their cases (and defending themselves) concurrently, and each have done their part to either submerge evidence or slip some to the press, all the while infuriating
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