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The Secret Science Behind Big Data And Word Of Mouth - techcrunch.com
Editor’s note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Follow him on Twitter @j1berger.
Why do some companies, products and services get more word of mouth than others? It’s not luck. There’s a science behind it. Social media gurus always preach that no one talks about boring products or boring ideas. So you would think that more interesting products and brands get talked about more. Surprisingly, novel things get brought up more than mundane ones.
Startups live and die by word of mouth. Whether it’s a new website, a revolutionary recruiting service, or B2B play,
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