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Apple Showcases The Transformative Power Of iOS Apps In New Video - techcrunch.com
Apple has just posted a lengthy, nearly 10 minute video (via 9to5Mac) about how apps built for its platform are used around the world to make changes that significantly impact people’s lives. It’s a very different approach from the typical Apple commercial, which is generally a short affair focusing on what apps are doing to add a little bit of levity or convenience to the average consumer’s life.
This is much more about big-picture issues, and profound impacts on a select few people that are truly life-changing. It’s actually thematically pretty similar to the company’s new “Our Signature” ad for television, but with a strong focus on actual
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