Maybe It's Time For Apple To Go Back Behind The Curtain

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Maybe It's Time For Apple To Go Back Behind The Curtain - techcrunch.com
Like most people, I was following Tim Cook’s talk at the D11 conference with great interest. And while it generated a lot of headlines, it became apparent quickly that not much was actually being said. Just to make sure, I went back and watched the entire interview. One thing stuck out above all others:
It was boring.
It’s not just that Cook wouldn’t answer any of the questions about new products and/or services — of course he’s not going to do that — it was that nearly everything that was said had been said before. And that made me wonder, what was the point of Apple even agreeing to do this interview?
My guess is that

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