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Guess? exec says company saw immediate improvements after implementing iPads in stores - 9to5mac.com
Business Insider pointed us to an interview on OpenForum with the Guess? CIO Michael Relich. The clothing retailer implemented iPads for merchandising in 2010, and it has since installed iPads in stores, started accepting credit card payments via iPod touch, and even started supplying extra iPods instead of cash registers to stores during the busy holiday seasons.
Well our buyers saw an improvement immediately. Instead of just seeing a number on a spreadsheet, our iPad app allowed them to see the specific coat, pant or dress accompanied by a photo and where it was selling. Suddenly, they were going into stores with a lot better
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