Apple API Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6

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Apple API Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6 - techcrunch.com
Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to leave Facebook. By implementing Apple’s App Store pop-up API, Facebook could get developers to buy more of its ads since the clicks they pay for are more likely to turn into actual downloads.
Today’s news extends a deepening relationship between Facebook and Apple. After snubbing it in favor of a Twitter integration in iOS 5, Apple extensively baked Facebook into iOS 6, allowing OS-level

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