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Apple To Make Hollywood an Offer It Can’t Refuse - cultofmac.com
Speaking to NBC talking head Brian Williams this week, Apple CEO Tim Cook said: “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years.”
Cook went on to upgrade Apple’s efforts in television from a “hobby” to “an area of intense interest.”
These cryptic comments support what Steve Jobs’s biographer, Walter Isaacson, told an interviewer, which is that Jobs said off the record that he wanted to “reinvent” TV, that Apple had “licked” the problems associated with said reinvention, and that Apple’s solution would liberate TV viewers once and for all from “all these complicated remote
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