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Apple Acquires Embark, Another Mapping App With Transit Information - techcrunch.com
Apple has acquired yet another transit mapping application reports Jessica Lessin, this time it’s Embark, a Silicon Valley-based startup that builds apps for different cities to provide information about routes and stops. This acquisition follows the purchase of HopStop, another app that offers transit directions to users.
HopStop and Embark had different takes on the transit problem; HopStop orvides walking, taxi and bike directions in addition to mass transit routes and maps. Embark’s strategy was to spread out its transit apps, delivering one for each market it serves, which included major cities in the U.S. including New York, and other
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