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Beats CEO Tried To Sell A Music Subscription Service to Steve Jobs 10 Years Ago - cultofmac.comWord.
Rumors have been saying that Apple is gearing up to launch an iTunes music subscription service in 2013. The product has clearly been years in the making, and Steve Jobs was apparently being pitched the idea a decade ago.
Jimmy Iovine is the CEO of Beats, Dr. Dre’s bumpin headphone line. Iovine has a long history in the music industry, and he previously ran Interscope records. Back in the early days of iTunes, Iovine visited Apple to pitch his idea for a Spotify-like music subscription to Steve Jobs.
While speaking with AllThingsD, Iovine shared the story of visiting Cupertino with the then-Universal Music Group CEO Doug Morris:
In 2002,
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