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Apple Not Focused On Developing Cheaper iPhone, Says Marketing SVP Phil Schiller - techcrunch.com
Earlier this week, reports that a cheaper iPhone is in the works caused plenty of buzz as observers speculated about how such a device could help Apple target emerging markets, including China. But an interview Apple Marketing SVP Phil Schiller gave to the Shanghai Evening News (link via Google Translate) seems to refute the rumors. (TNW confirmed with Apple that this was an official interview).
Schiller told the newspaper that Apple is not focused on issuing a less expensive version of its smartphone to grab market share: “We are not like other companies, launching multiple products at once, then hoping one will get the attention of
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