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iPad Mini Isn’t Cannibalizing iPads, It’s Killing PCs Faster - cultofmac.com
Apple is not a company that is afraid to introduce a product that will cannibalize other Apple products. No one buys iPod Classics anymore, they buy an iPod Touch or iPhone. The MacBook Air cannibalized sales of regular MacBooks. And many assumed the iPad mini would cannibalize sales of the iPad, but that assumption is false.
Some analysts believed the iPad mini would cannibalize sales of the iPad by a rate of 10 to 20 percent. A new survey by Cowen and Co. shows that while the iPad mini has been selling well, it hasn’t been cannibalized its bigger sibling, but it is killing PC sales.Cowen and Co. surveyed 1,225 U.S. adults and found that 12 percent
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