AKQA’s Tom Bedecarré: In 2020, Apple Will Be The World’s Most Powerful Media Company

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AKQA’s Tom Bedecarré: In 2020, Apple Will Be The World’s Most Powerful Media Company - techcrunch.comThis afternoon’s media-focused discussion at the Techonomy conference concluded with moderator Dave Morgan of Simulmedia asking panelists to predict the world’s most powerful media company in 2020. Two of the four speakers came up with the same answer — Apple.
The company was barely mentioned in the preceding discussion, but Tom Bedecarré, chairman of digital agency AKQA (which was acquired by advertising conglomerate WPP earlier this year) named Apple because of its “multiple platforms” for delivering media. Frank Speiser, co-founder and CEO of social ad company SocialFlow, echoed

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