Friday, June 15, 2012

Why Apple Stores Tilt the MacBook Pro Exactly 70 Degrees [MacBook Pro]

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Why Apple Stores Tilt the MacBook Pro Exactly 70 Degrees If you thought Apple squeezes all those dollars out of your based on product and design alone, you're giving them too much credit.
Carmine Gallo, writing for Forbes, reports on an interesting bit of consumer-behavior mindfuckery the stores employ, specifically to seduce you into a love affair with their products—the MacBook Pro with retina display, in particular. Each morning, Apple Retail employees use an iPhone app as a level to ensure each screen is titled to exactly 70 degrees.

he main reason notebook computers screens are slightly angled is to encourage customers to adjust the screen to their ideal viewing angle-in other words, to touch the computer! ... Apple

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