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How Streaming Music Will Change Culture for the Better Forget, for the moment, about how much Spotify pays out to artists.
Focus instead on the nature of those payouts.
In the olden days (i.e. 20 years ago), recording artists had to convince you to fall for their music once - just long enough to buy a CD. Since the inception of pop music as a physical format, this need to impress the music buyer for a short length of time gave record labels a big incentive to look for one-hit-wonders capable of moving product quickly. (It also meant I used to walk home with lots of terrible music I never listened to again.) Granted, labels often put considerable effort into grooming those artists for a full career, because it's easier to sell music when
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