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Why Apple Has Already Pwned the Gaming Market
A number of recent opinion posts have suggested that Apple has a real shot at the gaming market.
Part of this flurry of commentary stemmed from a rumor, which turned out to be false, that Apple CEO Tim Cook met with executives at game publisher Valve.
“Apple is Set to Change Gaming,” said one headline. The deck went on: “It’s just a matter of time before Apple storms into the console business.”
“How Apple Can Conquer the Gaming Industry Without Firing a Shot,” said another headline.
I’m sorry, but this conquering of the gaming market has already happened.
Here’s why.
Apple is the Starbucks of Gaming
One way to understand Apple’s participation in the gaming market is to
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