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How the Mac Will Die
Another Apple announcement, another de-emphasis on the Mac brand. It seems that every time Apple opens its corporate pie-hole, the venerable Macintosh brand drops down a notch in importance, and the Mac’s future demise seems more likely.
I was on a recent episode of Leo Laporte’s MacBreak Weekly, and after an hour and 45 minutes on a show with “Mac” in the name, the M-word was scarcely mentioned.
No, the Mac brand isn’t going away soon. I’m sure they’ll be upgraded and improved and sold for years to come. And they’re not failing in the market.
But it’s clear that the Mac will die. Sort of. Here’s what I’m talking about.
In Apple’s recent earnings report, the company said Mac sales
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