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How The iPad Is Revolutionizing Branding
By Nicole Martinelli (1:56 pm, Feb 03)
Touchable design and tablet computers like Apple’s iPad are revolutionizing the way companies brand. This new platform demands a new way of thinking and designing and a radical shift in customer experience and understanding.
Cult of Mac got these exclusive excerpts from iPhone photography and design guru Dan Marcolina, also the author of iPhone Obsessed. His thoughts about where the world of iPad design is headed are part of the forthcoming fourth edition of “Designing Brand Identity” by Alina Wheeler. The book will be published in March, 2012.
Marcolina maintains that it’s about more than designing for a certain device, but designing
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