To Pivot or Not to Pivot

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To Pivot or Not to Pivot
Editor’s note: Contributor Ashkan Karbasfrooshan is the founder and CEO of WatchMojo. Follow him @ashkan.“To pivot, or not to pivot, that is the question:
Whether ’tis Nobler in the mind to suffer
The Slings and Arrows of outrageous Fortune,
Or to take Arms against a Sea of troubles.”Hamlet, were it set in Silicon Valley, circa 2011.
Ah, the internet – how you hijack our vocabulary. A few years ago, “embedded” had connotations of journalists following soldiers. Today, it’s most associated with YouTube clips. Similarly, a pivot was something that I vaguely recall my basketball coach talking about. Today, it’s the repositioning of a company and

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