Saturday, January 28, 2012

The Beautiful Girls At Macworld. Just Don’t Call Them Booth Babes

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The Beautiful Girls At Macworld. Just Don’t Call Them Booth Babes

By Traci Dauphin (3:56 am, Jan 28)


SAN FRANCISCO, MACWORLD/IWORLD 2012 — Girls, girls, girls. There seems to be more beautiful models here at Macworld than ever. Models are a great asset for companies. Especially the newer companies. I spoke to a few girls this afternoon to get some insight into their job.
This is what they told me…

The girls that work the booths at trade shows — better known as Booth Babes — are often criticized for being all body and no brains. They’re seen as a throwback to an earlier, sexist era. The use of Booth Babes has always been popular in industries like automotive, but is growing in tech. There were so many booth babes at CES in

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