Tuesday, February 15, 2011

Apple’s Big Subscription Bet: Brilliant, Brazen, Or Batsh*t Crazy?

We all knew it was coming, but the details of the App Store subscription model, which Apple outlined today, are fascinating on a number of levels. Simply put: this is one of the boldest bets Apple has ever made. And it could backfire. Or it could be huge beyond belief. Either way, it’s going to be very controversial.
We’ve already gone over the basics, but as a quick recap: any service offering an app with any sort of subscription component must now offer it within the app using the

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