Wednesday, February 16, 2011

Analyst: iPhone mini could increase Apple's market reach by 6X, revenue 2.5X

Analyst Toni Sacconaghi of Bernstein Research predicts Apple could increase its addressable handset market by 6X in unit volume and 2.5X in revenue with the launch of a smaller, less expensive iPhone model, says Forbes. These projected numbers come from his analysis of handset market share and Apple's current market reach. Sacconaghi suggests Apple misses 60% of the handset market with its current strategy that limits distribution to select carriers and sells the iPhone at a relatively high

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