Friday, May 3, 2013

Will the low-cost iPhone in fact be a $350 mid-level handset?

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Will the low-cost iPhone in fact be a $350 mid-level handset? - 9to5mac.comJP Morgan has put together an interesting case for Apple launching its new plastic iPhone as a mid-market device rather than a low-cost one, suggesting that Apple may price the phone at around $350-400.
The case, which AllThingsD describe as “pretty compelling,” is based on Apple’s approach with both iPod Nano and iPad Mini …






The Nano was launched at $199, just $100 below the main iPod model of the time and significantly above low-cost competitor offerings. The iPad Mini, too, launched at $329 when it had been expected to be pitched against products like the Kindle Fire at $199.
JP Morgan’s Gokul Hariharan and Mark

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