Thursday, October 25, 2012

Cars That Fly *And* Float: Explaining Apple’s Q4 And Beyond

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Cars That Fly *And* Float: Explaining Apple’s Q4 And Beyond - techcrunch.comApple’s Q4 2012 results were mixed. As usual, reading Twitter, you’d think this was the end of the world. Nevermind that Amazon managed to post a loss on $13.8 billion in sales today — Apple only made $8.2 billion in profit. “Ahhhh!!!!! What is wrong with Apple?!!!” “This would have never have happened under Steve!”
That’s right, such a profit wouldn’t have happened under Steve. In fact, it never did. Jobs’ best quarter in terms of profit was just over $7 billion — and actually, that’s when Tim Cook was interim CEO last year.
But had you read TechCrunch in July, after Apple’s last “miss”, you would have been prepared. As we noted at

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