The Advertising (In)Effect: Rankings For Top Tablet Ads Exclude Bestseller iPad. Changing Tides Ahead?

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The Advertising (In)Effect: Rankings For Top Tablet Ads Exclude Bestseller iPad. Changing Tides Ahead? - techcrunch.com
Here’s a sign that all the TV advertising dollars in the world can’t always buy you market share and consumer love (useful lesson for politicians, too): a list of top ads in the U.S. for tablets puts Samsung way into the lead among vendors — but Apple, which actually is the best-selling tablet at the moment, doesn’t even make the top-10.
The rankings, from ad analytics company Ace Metrix – a startup backed by Hummer Winblad Venture Partners, Palomar Ventures, Leapfrog Ventures, and WPP – say they determine an ad’s “Ace Score” based on viewer reaction to national TV

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