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The Reason Apple Named It “The New iPad”
Thousands of Apple fans let their jaws hit the floor earlier today when Apple announced “the new iPad.” There was no “iPad 3,” no “iPad HD,” no “iPad Epic Pro Super X 4G LTE Touch.” Just iPad. Apple broke the numbering scheme and went back to the basics.
Why? Apple VP of Worldwide Product Marketing Phil Schiller revealed the answer after today’s keynote.
When asked by The Wall Street Journal, Schiller said Apple called it “iPad” because “we don’t want to be predictable.” That’s it. No other explanation. No long-winded rant about how the iPad is leading a revolution that’s changing the world and ushering in a new age of incredibleness. No marketing
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