Report indicates iOS users stick with platform due to 'lock-in effect'

Citing a report from research2guidance, GigaOM notes that Apple's market share of app downloads reversed the backward slide that began in 2009 and recently increased by 2 percent. This is a far cry from the doom n' gloom predictions many pundits have been espousing for Apple's platform, and it shows that Google's Android Marketplace still has a long way to go before unseating Apple's App Store.

The report speculates that a "lock-in effect" is partially responsible for users sticking with

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