Tuesday, December 14, 2010

Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share

Mobile ad network Millennial Media is releasing its monthly data on mobile devices and OS marketshare for November today. Millennial’s ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81 percent of the U.S. mobile web.
Similar to last month’s report, Android tied with iOS as the largest Smartphone OS on the network for November, with both mobile operating systems sharing 38 percent of ad impressions on the network. Both Android and iOS’s share

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