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Apple's Forward Stance - techcrunch.com
Apple doesn’t need a miracle, but clearly the marketing department thinks the company needs to step things up. To wit: Apple’s latest iPhone web page, which touts “There’s iPhone. And then there’s everything else.” It’s a brassy, ballsy statement worthy of Steve Jobs himself and it seems to show an Apple undaunted yet clearly aware that it can’t just say nothing about the competition.
For most of the past few years, Apple has ignored other manufacturers. Except for the Mac vs. PC ads, there has historically been a sense that Apple is above the fray and is not fighting down. They produce, others imitate.
However, now that Samsung has finally figured out how to build a phone
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