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Tim Cook On Cheaper iPhone: “People Asked Us For Years For Sub-$500 Mac, So We Created The iPad.” - cultofmac.com
Speaking at Goldman Sachs today, Apple CEO Tim Cook was asked how Apple intended to address market share in emerging markets, in regards to a cheaper iPhone.
Cook’s response didn’t spill any secrets, but did make it clear that Apple wasn’t interested in just hitting a price point for market share. Apple solves pricing problems by inventing entirely new killer products.
Tim Cook explained his thinking.
“Our North Star is making great products. We wouldn’t do anything that’s not a great product. It’s not why we’re on this earth.
That said, when you look at what we’ve done for people who are
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