Report: Apple topples Google as most valuable brand

by John Ribeiro, IDG News Service


Apple has topped Google as the most valuable brand in the world, according to a study released over the weekend by brand consultancy Millward Brown.
The maker of high-profile products like the iPad and iPhone moved up from third place in 2010 to to the number one position in 2011 as its brand value grew from $ 83 billion to $ 153 billion, according to the study.
Google saw its brand value drop in 2011 by 2 percent to $ 111.5 billion. It had held the

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